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Acura Rumormill Update

Acura is working hard to revamp its existing lineup, and the first phase is underway thanks to some updated sheetmetal. Next year, Acura's main focus will be to increase the fuel efficiency of its portfolio, and this will be accomplished by the addition of hybrid powertrains for certain models. According to Automotive News, the TL, RDX and MDX are all slated to get a gas-electric option.

In addition to the hybrid automobiles, Acura is looking to revive both the RSX and NSX nameplates. The RSX will be offered as a sedan for the 2013 model year, and then a coupe starting in 2015. We won't get excited for the NSX just yet (its on-again/off-again reports have left us a bit cold), but rumor has it that we could see the Acura sports car by 2014. Fingers, toes, arms and legs are all crossed for that one.

HendrickCars.com Gets a ReFresh!

Hendrick Acura is proud to share that our full network inventory site, HendrickCars.com has a new look and new functions!  Jump to www.hendrickcars.com to check out the new site!

Here are a few of the changes you’ll notice on the new Hendrickcars.com:

·         Homepage displays a more prominent promotional panel with actual Hendrick used cars. Visitors can click into searches for the most searched vehicles on the site or click on the corresponding promotion to the right of the vehicle. This new functionality allows the site to support four current promotions: Corvettesandcamaros.com, Hendrickperformance.com, Win Dale Jr.’s Ride fundraiser, and the Jimmy Johnson Foundation’s Choose Your Own Chevy fundraiser.

·         Increased significance for the Hendrickcars.com tagline: The Fastest Way to Over 5000 Cars.

·         Incorporation of Black Book Online on the homepage. The high quality lead capture tool will route trade-in appraisals to the nearest dealership by brand.

·         Hendrickperformance.com is now accessible from the top menu bar’s “Classic Cars” link.

·         Search results pages have updated Certified Pre-Owned logos and the Hendrick Autoguard logo now displays on non-certified vehicles.

·         Purple Cow, vehicle description text, is included on the search result listings to encourage more clicks into vehicle detail pages.

·         Vehicle Detail Pages display the completed Purple Cow description text.

·         Hendrickcommercial.com is now included in the top menu items and is accessible from the Search By Type listing.

New Rates on New TSX

Hendrick Acura is pleased to announce new rate specials on the new 2011 Acura TSX!  As with the MDX, ZDX, TL, and RDX, the TSX now features 0.9% financing up to 36 months or 1.9% financing up to 60 months. 

Supply has been light with the TSX but we have a large shipment incoming!  If you would like to reserve a TSX for your purchase, please do let me know!