HendrickCars.com Gets a ReFresh!

Hendrick Acura is proud to share that our full network inventory site, HendrickCars.com has a new look and new functions!  Jump to www.hendrickcars.com to check out the new site!

Here are a few of the changes you’ll notice on the new Hendrickcars.com:

·         Homepage displays a more prominent promotional panel with actual Hendrick used cars. Visitors can click into searches for the most searched vehicles on the site or click on the corresponding promotion to the right of the vehicle. This new functionality allows the site to support four current promotions: Corvettesandcamaros.com, Hendrickperformance.com, Win Dale Jr.’s Ride fundraiser, and the Jimmy Johnson Foundation’s Choose Your Own Chevy fundraiser.

·         Increased significance for the Hendrickcars.com tagline: The Fastest Way to Over 5000 Cars.

·         Incorporation of Black Book Online on the homepage. The high quality lead capture tool will route trade-in appraisals to the nearest dealership by brand.

·         Hendrickperformance.com is now accessible from the top menu bar’s “Classic Cars” link.

·         Search results pages have updated Certified Pre-Owned logos and the Hendrick Autoguard logo now displays on non-certified vehicles.

·         Purple Cow, vehicle description text, is included on the search result listings to encourage more clicks into vehicle detail pages.

·         Vehicle Detail Pages display the completed Purple Cow description text.

·         Hendrickcommercial.com is now included in the top menu items and is accessible from the Search By Type listing.